I’m a social creature… an experiential learner. It’s no wonder I wound up in an industry where brands and corporate messaging are brought to life through experiences. Throughout the past 20 years in the event business, I’ve found that the best lessons are the ones I’ve learned from my real life that I’ve been able to translate into running a company. I’m here to share them with you and I hope you find them helpful as well.

Jeff Kelpak
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Lessons from the Court

— September 9, 2010 by Jeff Kalpak

It’s US Open Time in New York — my favorite sporting event. I got to the Open last week — Blackberry in hand — and enjoyed watching the incredible tennis in between responding to email. It was the true mix of business and tennis.

I’ve had many great tennis instructors — my Dad was my first teacher — and he always said that tennis would be good for my business career. Today’s blog features tennis tips I’ve learned from my great coaches (Berj Kalpak, Tim Mayotte, Olivier Morel, Elena Jirnova and Nick Sousanis) and how they apply to business.

TENNIS TIP:  Follow through on your strokes.

BUSINESS TIP:  Follow through on everything you say you are going to do.


TENNIS TIP:  Keep your eye on the ball.

BUSINESS TIP:  Stay focused.


TENNIS TIP:  Don’t change your mind mid-shot.

BUSINESS TIP:  Be decisive.


TENNIS TIP:  Make good use of the change over to rest and refocus.

BUSINESS TIP:  Make good use of any down time to recharge from work.


TENNIS TIP:  When in doubt, call it “in”.

BUSINESS TIP:  Always give people the benefit of the doubt.


TENNIS TIP:  If you can’t make the shot in practice, chances are you can’t in a match.

BUSINESS TIP:  Learn how to do what you need to before you have to do it.


TENNIS TIP:  Consistent players win more matches.

BUSINESS TIP:  Consistent delivery of service wins more business.


TENNIS TIP:   To improve, play with players better than yourself.

BUSINESS TIP:  Learn from the experts by meeting and talking to them.


TENNIS TIP:  If your strategy isn’t working, change it.

BUSINESS TIP:  If your strategy isn’t working, change it.


TENNIS TIP:  Develop an arsenal of different shots.

BUSINESS TIP:  Develop many skills so you can offer full service to your clients.


TENNIS TIP:  Never stop training and drilling.

BUSINESS TIP:  Never stop learning.


TENNIS TIP:  Read your opponents strengths and weaknesses.

BUSINESS TIP:  Understand your competition.


TENNIS TIP:  Don’t tighten up on your strokes.

BUSINESS TIP:  Stay calm under pressure.


TENNIS TIP:  After you hit a great shot, get ready for the ball to come back.

BUSINESS TIP:  You are only as good as your last event.


TENNIS TIP:  Always practice good sportsmanship.

BUSINESS TIP:  Always practice good sportsmanship.

Life is a series of events, and it’s all a matter of what you do when the ball is in your court.

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