Brand Launch | BKA Blog

I’m a social creature… an experiential learner. It’s no wonder I wound up in an industry where brands and corporate messaging are brought to life through experiences. Throughout the past 20 years in the event business, I’ve found that the best lessons are the ones I’ve learned from my real life that I’ve been able to translate into running a company. I’m here to share them with you and I hope you find them helpful as well.

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Celebrate January
— January 29, 2010 by Jeff Kalpak

My favorite event is usually the one I’m working on at the moment. We’ve had a very busy January — here are some highlights:

We launched extremely cool, Samsung LED TVs at the CES show in Las Vegas. These screens are less than the width of a pencil! The week after we designed and produced the LG Mobile Worldcup in New York City, a competition that had 26 contestants from 13 countries vying to be the fastest texters in the world. And the week after that…we helped one of our top clients launch their new brand across 9 global sites… simultaneously!

Contestants from 13 countries compete to become the world's fastest texter.

Teams from 13 countries compete to become the world's fastest texters.

So, needless to say, we’ve covered a lot of territory in this whirlwind kick off to 2010. I’m grateful for that, especially when I think back to just a year ago when we were making tough decisions about weathering the storm of 2009. Thanks to our incredible clients for trusting BKA with these events.

Last night, in typical BKA fashion, the entire team gathered to celebrate January with frosty margaritas and Mexican food.

Special thanks to our friends at BizBash for the great coverage of these events. Click here to check out the stories and see some more images:

LG Mobile Worldcup

Samsung CES 2010 Press Conference

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