I’m a social creature… an experiential learner. It’s no wonder I wound up in an industry where brands and corporate messaging are brought to life through experiences. Throughout the past 20 years in the event business, I’ve found that the best lessons are the ones I’ve learned from my real life that I’ve been able to translate into running a company. I’m here to share them with you and I hope you find them helpful as well.

Jeff Kelpak
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The Gene

— February 3, 2010 by Jeff Kalpak

We get to work with many of the top pharma companies and being part of their meetings has exposed me to fascinating scientific information. Much of it I don’t understand. But sitting in those meetings has inspired me to develop my own theory of genetics.

I’m talking about the event gene. Like all genes, you are either born with it or not. You might be able to surround yourself with people who have the gene and then acquire some of the behaviors of those people (nature vs. nurture theory, etc.), but I’m sticking to my premise that you either got it or you ain’t.

I believe the event gene creates the following attributes:

* freakish passion for details

* overwhelming desire to serve people

* uncontrollable urges to wow groups of other humans

* an obsessive devotion to list making

* a joyous willingness to schlep things

* a physical anomaly that allows you to be on your feet for days on end

If you have the gene, consider yourself blessed. You’ll find yourself at the top of your industry. It is your natural progression. You don’t have a choice. You were born for this. Others in your industry will envy you — because while they are working hard to try to have that “thing” that makes you great — you will just be you.

Life is a series of events. And our genes help us fit in where we belong. I hope your genes provide a good “fit” for you.

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