Fashion Forward
National Sales Meeting and Marketing Launch
Challenge:
Create a smart, effective way to launch new marketing materials to a national sales team.
BKA solution:
In a huge departure from past events with similar objectives, BKA took participants straight to the runway. We created a stylish, sexy fashion show with New York-based runway models, but then turned the experience on its head by making the client’s marketing materials --carried and worn as fashion accessories-- the show’s focus. This offbeat and fresh concept had the right mixture of élan and humor to make the sales meeting and marketing launch fun and memorable.
