And Now, Live From

National Sales Meeting

Challenge:

Create a unique experience to launch new corporate initiatives at a national sales meeting.

BKA Solution:

When our corporate client requested that their meetings take place in a Broadway theatre and at the famed Saturday Night Live (SNL) Studio 8H, that’s when the fun began! A seamless client/ agency collaboration resulted in a customized musical at Broadway’s Marquis Theatre and a hilarious comedy sketch show including commercial parodies and custom skits at the SNL studio.  Each presentation captured the client’s business objectives and brand essence.

Using humor, pop culture and talent fresh from television and Broadway, BKA created customized experiences that highlighted the client’s key messages.   The presentations were relevant, they made ‘em laugh, and, when they weren’t looking, they made participants deeply understand and emotionally connect with the messages.

Aside from logistical and technical elements that went into simultaneous production of two custom shows; our writers collaborated with the client team to incorporate very specific, interactive and relevant elements into each presentation.  This ensured that the audience remained engaged, interested in the content, and open to learning.