Multi-cultural Inspiration

World Congress

Challenge:

Inspire and educate 2,000 world-renowned, savvy and well-traveled surgeons and dentists who hail from five different countries and speak ten different languages.

BKA Solution:

BKA was determined to make this inaugural World Congress memorable from start to finish. The meeting opener -- which featured performances by an aerialist, an electric violinist, a painter and a singer -- was anything but typical for a bio-medical conference. Its softer approach, in line with the meeting’s branding, created quite an impact on guests. Thirty-three presentations, 49 breakout sessions, and dazzling evening events that included a rocking Broadway review and a re-creation of the glamour of the famed 1930s Rainbow Room, earned BKA a BizBash New York EventStyle Award for Best Meeting.