Taking it to the Streets

World Congress for Intelligent Transportation Systems

Challenge:

Shut down 11^th Avenue in New York City … need we say more?

BKA Solution:

BKA stopped traffic to design and produce key elements of the largest showcase of intelligent transportation system for 10,000 attendees from around the world. This included shutting down 11^th Avenue from 34^th to 39^th Street where brands including Honda, Mercedes Benz, Nissan, Volkswagen and Lexus conducted live demonstrations of cutting edge automobiles that don’t crash, respond to smart traffic signals and ultimately improve safety. Amidst the 350,000 sf of exhibit space, BKA created a theatre featuring the TMC of the Future, the hub where information about the transportation network is collected and used to alert the media and motoring public.

Winner - ISES Esprit Award for Most Creative Solution
Winner - ISES Big Apple Award for Best Multi Day Corporate Event
Winner - BizBash EventStyle Award for Best Set and Staging