TVs as Tables

(Press Event and Product Launch)

Challenge:

Create a dynamic, highly stylized and interactive experience to launch a new product.

BKA Solution:

How do you wow a group of editors, journalists and reporters who have seen it all? To keep guests fully engaged and focused on the product, BKA decided to turn things on their side! The team designed and constructed custom tables, comprised of a 50" HD plasma screen, a thin sheet of plexiglass and a rounded metal frame. The client’s products were displayed on custom acrylic pillars placed on top of each table. A burst of light engulfed the acrylic pillar as each key product feature was highlighted and displayed in a sidebar. A high-definition video provided all the product information attendees needed, while keeping the presentation interesting and visually arresting. How’s that for innovation?